Benefits of illuminated signs for business and how to design one

Benefits of illuminated signs for business and how to design one

You may have heard, ‘A picture speaks a thousand words.’ Well, we say, ‘An illuminated business sign speaks directly to the target audience’. A study conducted showed that almost 85% of people were drawn to illuminated signs. Now, keeping this statistic in mind, imagine how many customers or clients you would be able to attract by using an illuminated sign for your business.

In this blog, we will talk about the benefits of Illuminated signs and how you can actually make captivating signs that can attract more customers.

Table of content

  1. Difference between illuminated signs and neon signs
  2. Benefits of using illuminated signs for business advertising 
  3. A step-by-step guide to designing a business neon sign
  4. Conclusion
  5. FAQs

Difference between illuminated signs and neon signs 


Illuminated signs

Neon signs

1. Lighting technology

Illuminated signs have different types like LED lights, fluorescent lights, and more.

Neon signs are made by trapping the neon gas in vacuum glass tubes. (Neon sign is a type of illuminated sign).

2. Materials

Illuminated signs use metals, acrylic or glass.

Neon signs are predominantly made using glass tubes. 

3. Life span 

It depends on the lighting technology. For example, LED signs have a better lifespan. 

Neon signs if used and maintained properly can function for 8-15 years. 

4. Aesthetics

Can create a modern sleek appearance depending on the material used.

Well known for providing a retro and nostalgic appearance. 

5. Cost 

Depends on the size, design and lighting technology.

Neon signs are expensive because of its unique and complicated manufacturing process. 


Benefits of using illuminated signs for business advertising


Using illuminated signs is a new way to announce the presence of your business. Using illuminated signs is one of the oldest ways to attract new customers, and it is still true today. The signs are getting better and better with new technology and creative advertising. Let’s look at some of the benefits of illuminated signs for your business:


 Bar Illuminated SignBetter visibility: This is one of the biggest advantages of using a colorful, glowing sign for your business. A big enough illuminated sign can be visible from a long distance, letting potential customers or clients know about your existence.

For example, if you have a bar on an extremely busy street, a bar LED illuminated sign can be perfect to attract people’s attention to your business. 



Brand recognition: When we say that branding is mostly about catchy slogans and unique logos, we are half-correct. One thing that people ignore is that branding also has to do with how customers view you as a brand. An illuminated sign outside your business can improve brand recognition 24/7.

For example, seeing a logo can create a lasting impression on the viewer. This type of constant brand exposure can make your business more recognizable to customers.


Differentiation and attractiveness: There are many design options available with illuminated signs, including vivid colors, dynamic lighting effects, and personalized animations. These innovative options enable your company to stand out and set itself apart from rivals, grabbing the interest and curiosity of potential clients.


Cost-Effective Advertising: Compared to other media channels like print, television, or radio, illuminated signs are a more affordable method of advertising. While illuminated signs have a high initial investment, it is crucial to remember that they can continue advertising your business for more than a decade if maintained properly.


Easy maintenance: For your illuminated sign to continue functioning, it is important to maintain the sign regularly. The good news is that these glowing pieces of art are easy to maintain. The signs are usually manufactured to be weather-proof.

PRO TIP: If you are installing the sign on roofs or on high pillars, ensure to bird-proof the sign.


A step-by-step guide to designing a business neon sign


Step 1 - Define the purpose: So you have a business and want an illuminated sign; your first step must be to define the purpose of the sign. Decide whether you want the sign for advertising, decoration, or branding purposes. You must also decide your target audience during this step.


Step 2 - Decide the size and placement: The size of your illuminated neon signs or LED signs will depend on their placement. Access the available space where you can display your sign. If you want to display your sign on the roof, it is important that the sign be of considerable size. If the illuminated sign is too small, people may find it difficult to clearly see or read the sign.

Step 3 - Design the sign: The most important part of this step is to decide whether you want to design the sign yourself or take help from expert designers or illuminated sign manufacturers. It is important that your sign design reflects your brand identity and your target audience. One thing we would suggest is to never be afraid to experiment with designs. You may never know what will work for your brand. Here are a few things to keep in mind during the design process:


  1. Design complexity: While these illuminated signs are very versatile and can be molded into different shapes, it is important to know that the size and intricacy of your design will be directly proportional to the cost.
  2. Color of the sign: The color of your neon sign is very important for brand recognition. Colors have a powerful ability to provoke different emotions. Here are a few examples:


Colors associated

Bars and restaurants 

Red, Orange, Yellow


Green, Blue, White

Entertainment venue

Purple, Multi-colored 


Yellow, White, Brown


Red, Green


  1. Font of the design: Considering that the sign has text, it is important that you choose the right font. Here are a few examples according to your business type:


Business type


Professional services (Law or accounting firms)

Times New Roman, Arial, Helvetica 

Creative agencies

Brush Script, Futura, Montserrat

IT companies

Roboto, Gotham, Exo


Lobster, Pacifico, Oswald

Cafes/ coffee shops

Bebas, Neue, Blackjack


Step 4 - The manufacturing process: You can send your design to manufacturers, who can then convert it into a custom neon light sign. We, at CrazyNeon, have a team of skilled neon sign manufacturers that can convert your design into appealing signs. You can follow this guide to get information about the installation process.

You can also use our ‘Upload image/logo' feature to upload your illuminated logo signs or images.

A vertical open neon side hung on the entrance door


If you want to simplify the process, you can choose generic signs. For example, if you are a restaurant owner or a retail store owner, you can just buy an open neon light online that you can hang on the door.




Illuminated signs have developed into a potent tool for companies to successfully convey their message, increase the visibility of their brand, and attract their target audience. Due to the increased visibility that LED signs provide, businesses are able to stand out in crowded areas day or night. Illuminated signs offer a variety of lighting technologies and design options, allowing for personalization and creativity.




1. What types of lighting technologies are commonly used for illuminated signs?

Two of the most common lighting technologies that are used in illuminated signs are LEDs and neon gas tubes. LEDs are more energy efficient and durable, while neon gas signs offer a nostalgic look. 


2. Are illuminated signs suitable for both indoor and outdoor use?

Yes, illuminated signs are versatile and can be utilized for both indoor and outdoor settings. Indoor signs are designed with a focus on aesthetics and creating visually pleasing environments. For outdoor use, we can also produce waterproof signs. However, please note that while the signs themselves can be made waterproof, the power adapter accompanying them is not waterproof. Therefore, it's important to ensure the power adapter is protected from direct exposure to water.


3. Are there any regulations or permits required for installing illuminated signs?

Depending on the area and jurisdiction, different laws and permits are needed to use illuminated signs. To learn about any particular rules or permits required for installation, we recommend you talk with local authorities. 


4. How long do illuminated signs typically last?

The longevity of illuminated signs is influenced by a number of factors, such as the type of illumination employed, maintenance, and usage circumstances. While LED signs can have extended lifespans of 50,000 hours or more, neon signs normally only have an 8 to 15 year lifespan.

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